Since a large part of our writing service includes ghostwriting and rewriting for businesses and marketers, this page includes links to samples of our work.
If you’re a marketer or business owner you’re aware of the importance of online marketing. Statistics show that customers rely heavily on internet searches to find needed or desired products and services.
Effective content is the primary tool to create visibility, establish your brand, and bring traffic back to your site/s.
While spam sites rely on quantity over quality, Google and other search engines have recently tweaked their processes to find and remove these sites. That increases the search engine and SERP possibilities for sites that offer quality over quantity content.
Providing valuable information in the form of content/articles, landing pages, newsletters, reports, and e-books will foster a customer/provider relationship based on trust and appreciation.
You can think of your business as one of thousands, if not millions, like a single invisible star among the myriad in the heavens. The only way to have potential customers hone in on your specific company is to provide what they want – reliable and informative content, along with quality products and services.
Let us do what we’re experienced at, providing effective and quality content for businesses and marketers.
Here is an example of our work:
MPA Advises Intrinsic and Extrinsic Incentive Programs for Improving Business
By Karen Cioffi
There’s a new kid on the block, the Motivation Professionals Association (MPA). This new association made its debut at The Motivation Show 2010.
According to an article at Incentive Magazine, the goal of the MPA is to help “companies integrate the authors, trainers, and speakers of the personal development and personal motivation industry with the incentive industry.”1
CEO of Engagement Partners and MPA Founding President Ira Ozer explained the benefit of combining employee motivation, along with extrinsic rewards, “When we combine motivation psychology and the personal and intrinsic motivation methods of leading experts with the extrinsic rewards of incentive programs, we create better results than using either method alone.”1
Pete Erickson, managing director of The Motivation Show, added that incentive programs skillfully coupled with employee recognition, training, meetings, communication, and loyalty programs are known to improve business.
The plans for MPA, Erickson noted, is to “provide our current community with education and best practices in the field of personal development and training.”1 It will also bring fresh blood, a new audience of buyers and suppliers who are keen on finding out more in regard to employee engagement programs, including employee incentives and recognition.
As mentioned above, the two incentives need to be skillfully combined. Using the sports arena as an example, “athletes in highly competitive levels of sport may experience decreases in their intrinsic motivation because of the increasing use of extrinsic rewards.”2 Offsetting the increase of extrinsic rewards by adding or increasing intrinsic rewards will be a necessary strategy to keep employees satisfied.
Offering the best of both worlds, intrinsic and extrinsic motivation will go a long way in retaining valuable employees and acquiring new talent, this in turn will improve the company’s bottom line. Satisfied and engaged employees are motivated to be an asset to the company.
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