26. July 2014 · Comments Off on The Ghostwriter – Help for Your Writing Needs · Categories: Freelance Writing, ghostwriting · Tags: , ,

ghostwriting for businesses and individualsHe’s Invisible…He’s Powerful…He Helps Writers…He’s the Ghostwriter!

What’s the essential characteristic of a ghost? Invisibility.

Well, that’s exactly what a ghostwriter is…invisible.

And, the ghostwriter is a powerful tool and a huge help to writers who can’t seem to get their ideas into content or stories. Or, for writers who don’t have the time to write the articles themselves. Or, people who have a story to tell, maybe a memoir, and need someone to write it for them.

He’s an even bigger, in fact, he’s a super-powerful tool for business owners and marketers who need to have an ebook to boost their authority and/or to give to potential clients or customers. Business owners absolutely need a book under their belt.

The ghostwriter is kind of like a superhero of the writing world. He lifts you up and helps you create what you don’t have the time, energy, or skill to do yourself.

He’s a writer who will write a story, article, blog, email copy, book, or other form of content for someone else. He is a modest guy, and takes no recognition for his feat. The individual who hires him gets all the credit for the finished product. The ghostwriter gets paid for his services.

In other words, the ghostwriter can be a ‘dream fulfilling’ or ‘business boosting’ superhero.

Okay, maybe not a superhero, but you get the idea.

Moving quietly behind the scenes, the ghostwriter can lift you up and help you create what you can’t or don’t want to do on your own. He can help turn dreams into reality.

WAIT. MAYBE SHE IS A SUPERHERO!

What Can She Do?

• Do you need to drive traffic to your site?
• Do you need optimized content for your blog or website?
• Do you need an ebook, report, SlideShare presentation, video, or other content to increase your authority?
• Do you need to boost your search engine ranking and conversions?
• Do you need optimized blog content?
• Do you need an ebook or report or other to offer your customers/clients or employees?
• Do you need an ebook or report or other written for the ethical bribe to your email list opt-in?
• Do you need content for a product guide or product description?
• Do you want to create an ebook to offer for sale?
• Does your story need a makeover?
• Do you have a story outline, but don’t know where to go from there?
• Fiction, nonfiction? Short story, long story? Essays? Speeches? White pages?

NO PROBLEM. There are ghostwriters to write in any niche or industry.

How Does It Work?

The client (individual hiring the writer) may provide an idea, an outline, draft, a keyword, or topic. Or, he may need a piece rewritten. The ghostwriter does his homework and accomplishes what is requested.

It should be noted that in some instances ghostwriters do receive some recognition or credit. This is something the client and writer decide upon. The cost of the project may be less if credit is given. But, most often the ghostwriter remains anonymous.

In other instances the ghostwriter may reduce his fee for a percentage of the profits from the finished product.

Is Ghostwriting Popular?

According to the article, “What is a Ghostwriter?” by Gary McLaren, “Statistics are hard to come by since many people don’t want to reveal that their book or other content is ghosted. But, some industry estimates suggest that up to fifty percent of all non-fiction books are ghostwritten.”

Interestingly, what’s becoming very popular for ghostwriters is article writing and content marketing. Business owners and marketers know the importance of posting valuable and well written content on their websites on a regular basis. In these cases, the ghostwriter needs to know about SEO, keyword optimization, engagement, and shareability.

A couple of famous ghostwriters:

Barbara Feinman ghostwrote, It Takes a Village and Other Lessons Children Teach Us by Hillary Clinton.

H.P. Lovecraft was a ghostwriter for Harry Houdini.

A.E. Hotchner ghostwrote the autobiographies for Doris Day and Sophie Loren

Hiring One

Obviously, it may be difficult for a ghostwriter to obtain testimonials from clients, so when looking for one you should ask for samples of his writing in addition to testimonials.

Sources:
http://www.arthistoryclub.com/art_history/Ghostwriter
http://www.worldwidefreelance.com/ghostwriting.htm
(Unfortunately, these links were from 2010 and don’t seem to work any longer)

Original article source: http://www.karencioffiwritingandmarketing.com/2014/06/the-ghostwriter-help-for-your-writing.html

26. June 2014 · Comments Off on Content Marketing – Take Blogging Up a Notch (It’s More Than Just Writing Text) · Categories: Content Marketing, Freelance Writing · Tags: , , , , , , ,

A large parcontent marketing writing servicest of your content marketing strategy should be blogging. Marketing studies found that people trust bloggers more than companies, including social media sites, such as Facebook. This gives bloggers a great platform to inform, engage, and sell. It gives bloggers influence.

Along with influence, blogging has five primary benefits:

1. If your content is ‘quality,’ it will catch the attention of the search engines and help get you on one of the first SERPs (search engine results pages).
2. Ranking well with Google will increase your visibility and help bring traffic to your website.
3. Ranking well generates reader trust and gives you authority.
4. Blogging allows you to create a connection with the reader.
5. The trust and authority generated though blogging will lead to better conversion (people clicking on your call-to-actions).

To satisfy all elements involved in those five benefits, your content needs to be engaging – it needs to be likeable. It also needs to be attention grabbing and interesting. If it’s not, your readers will move on to other blogs with more engagement and interest.

So, how do you create an engaging blog, a blog that will keep readers coming back?

Make it Trustworthy

One of the primary ways of creating an engaging and interesting blog is to make your content, original, reliable, and up-to-date. You want your readers to know they can get trustworthy and useable information through your blog.

To do this, you need to use reliable and high-ranking sources. You should also reference those sources. This will help increase the readers’ confidence in you and your content.

Mix it Up a Bit with Screen Shots, Images, and Infographics

Along with original content, you need to incorporate visual elements.

You should use screen shots, images, and infographics to break up straight text and make the content more appealing.

These aids also help with clarity and reader understanding.

For examples of using these techniques, check out:

4 Super-simple Steps to Using Screen Shots in Your Blog Posts

Innovative Marketing Using Images

Create an Infographic

Use Video and/or SlideShare

Another strategy to use to make your blog more interesting is to use video and SlideShare presentations. Both these strategies also promote conversion.

According to Social Media Today, “Landing pages that included videos see an 86% increase in conversions.”

Based on this statistic, you should definitely be using video on your website and in your blog.

In regard to SlideShare presentations, they also have great engagement elements that translate into conversions. While video is especially powerful, SlideShare has its own marketing power.

SlideShare is a LinkedIn company and offers great engagement and interest. Wikepedia notes that SlideShare is a ‘slide hosting service’ that allows you to upload PowerPoint, Keynote, PDF, and other presentations to its site. Once uploaded, the presentation can be embedded on any site, including YouTube. (2)

The difference between it and video is audio. SlideShare doesn’t have audio.

For examples of using video and SlideShare presentations, check out:

Writing and Marketing – Evaluate Where You Are
http://www.karencioffiwritingandmarketing.com/2013/04/writing-and-online-marketing-evaluate.html

Article Marketing – Optimize Your Blogger Blog Posts
http://www.karencioffiwritingandmarketing.com/2013/03/article-marketing-optimize-your-blogger.html

Blogging, using all these strategies, is an effective way to build your brand and online platform. If you’re not blogging yet, get started today.

References:

http://blog.kissmetrics.com/marketers-guide-to-slideshare/
http://www.jeffbullas.com/2013/04/24/is-your-content-boring-8-types-of-content-every-business-should-consider-publishing/#e64slKwmmzfCYuhz.99

Original Article Source: http://www.karencioffiwritingandmarketing.com/2014/05/content-marketing-take-blogging-up.html

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ghostwriter, SEO writer, story writer

If you’re a small business, a solopreneur, a writer, or an author, you need to generate online visibility. The way to do this is to create updated content on a regular basis. If you do it right, it will: bring traffic, be reader and search engine friendly (and shareable), boost your expert authority, and increase your search engine ranking.

What does this mean for you? More customers, more clients, more sales!

Let me show you how I can help you with your content marketing. I’m a SEO freelance writer and will help you take your business to the next level. Just Click the Link:

Karen Cioffi Professional Writing Services

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16. September 2013 · Comments Off on Copy Editing – Line Editing – Substantive Editing · Categories: editing · Tags: , , , ,

The Writing World NewsletterBy Karen Cioffi

If you’re an author or freelance writer, you will occasionally need the services of a professional editor. When this occurs, it’ll be a good idea to know what types of editing your manuscript or article may need.

Below are three types of editing. Hopefully, the descriptions will give you an idea what you’ll need.

Copy Editing

This is the bare-bottom basic of mechanical editing. It covers:

•    Spelling (includes checking for homonyms)
•    Punctuation (periods, commas, semicolons, dashes, etc.)
•    Typos
•    Grammar (verb tense, numerals, etc.)

A homonym is a word that sounds just like another word, but has a different spelling and meaning. (e.g., hear/here/hair; it’s/its, to/too/two). These are words that spell-check won’t usually pick up.

Line Editing

This is the mechanical aspect of editing. Line editing includes checking for:

•    Copy Editing
•    Run-on sentences
•    Sentence clarity
•    Overuse of adverbs and adjective
•    Words used to begin sentences and paragraphs
•    And, more

It also checks for certain inconsistencies, such as:

•    Are the chapter titles all written the same?
•    Are names, such as countries and states, treated the same?

The manuscript is checked line-by-line. This is one of the most common editing requests.

Substantive Editing (Content Editing)

According to the CMS [Chicago Manual of Style, 16th Edition, 2.46]:

“Substantive editing deals with the organization and presentation of content. It involves rewriting to improve style or eliminate ambiguity, reorganizing or tightening, recasting tables, and other remedial activities. (It should not be confused with developmental editing, a more drastic process; see 2.45.)”

This form of editing is in-depth. This is where the entire story is checked, line-by-line. It includes:

•    Line Editing
•    Rephrasing/rewriting sentences
•    Rephrasing/rewriting paragraphs
•    Checking for tight writing
•    Check POV (point of view)
•    Check for head-hopping
•    Checking plot credibility
•    Advising if particular content (sentence/paragraph/story) is appropriate for children
•    Checking for clarity
•    Checking for readability
•    And much more

This form of editing is time consuming and can take up to four weeks.
NOTE: It often happens that the author doesn’t realize the needs of her/his manuscript. Your editor should let you know if it’d be a good idea to ‘take it up a notch.’ Obviously, it’s the author’s choice.

What’s the point of paying for line editing if the story’s structure needs an overall.

12. June 2013 · Comments Off on Writing and Marketing Articles · Categories: Freelance Writing · Tags: , ,

Being a freelance writer you can’t get away from marketing. Writing and marketing go hand-in-hand. Since they’re are so intertwined, I’ll be posting links to articles I write that pertain to both. I’m not sure how often I’ll be posting, my schedule is a bit hectic. But, hopefully it’ll be once a month. I hope you find the information links helpful.

I’m currently a regular guest blogger at Inkwell Editorial and my first post there is up today and it deals with finding qualified freelance contractors to outsource work to when you have more work than you can handle:

Freelance Writers – How to Find Freelancers to Outsource to When You’re Too Busy

Update: My schedule got too busy, so had to step away from being a regular guest blogger at Inkwell.

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Karen

Award-winning Author, Freelance Writer, Author/Writer Online Platform Instructor